Dos Equis

In collaboration with Mirrorball Agency out of NYC, we were tasked with furthering the narrative development of Dos Equis “The Most Interesting Man in the World” ad campaign with a series of live, immersive events and brand activations. In a collaboration that spanned five years and dozens of events and activations, I served as creative director + producer for the Texas-based activations and for the Dos Equis: Bazaar Noir and Dos Equis: Most Interesting Show In The World immersive events.